This is also where you should discuss paid media as part of the delivery strategy. Both approaches are fine, as long as communication and feedback are open, honest, and transparent. What do you think? If you want to retain the right to repost content for the remainder of the calendar year, get the influencer’s agreement and include that in the contract. 1. Reach Out to Target Influencers. At the high-end of the scale, there are influencer campaign platforms that will do most of the leg work when it comes to finding a good influencer. While it might seem obvious, it’s really important to set specific goals for your influencer marketing campaign. In this article, you’ll discover nine steps to plan and execute an influencer marketing campaign. Take a step back and build out your buyer persona-- What are their demographics? Looking for a plan to follow? Just like with any campaign, the first thing you need to understand is what it is you want to achieve? Once you’ve identified a list of brand influencers you’d like to work with, … You’ll receive step-by-step live instruction so you can increase your reach, create amazing engagement, and sell more with social media. When mapping out creative, research audience interests, analyze competitors, and evaluate your existing social media marketing efforts. In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Adding value requires that you work hand-in-hand with your chosen influencer, clearly stating how you want them to help build your brand. This will let the influencer know what’s expected from them and open the door for collaboration. Usage and exclusivity are typically handled on a case-by-case basis, but they’re important to consider when crafting your influencer agreement. By drilling down further than ‘brand awareness’ you can ensure you have more accountable goals to benchmark your campaign against and be able to see it’s true performance. Discover three useful tools for managing marketing teams. Remember, the influencer you choose will be representing your brand, … Become the marketing hero for your company and clients as you implement strategies that get proven results. In this article, you’ll discover nine steps to plan and execute an influencer marketing campaign. Does the influencer display a particular affinity for your brand (which would enhance the authenticity of the campaign). Pushing out creative that appears too salesy is a huge influencer marketing “don’t”. Combing data and human creativity is key to building the best influencer marketing campaign possible, and without the data to back up the strategy, campaigns can fail. Are you launching a new product or service? For example, you’ll want to avoid working with influencers who have worked with your competitors recently. Yet another way to scale an influencer marketing campaign is to use a full-service influencer marketing platform. How to Plan an Influencer Marketing Campaign 1. Digital marketing expertise delivered direct to your inbox. Data such as earned media value, organic vs. paid results, sentiment analysis, and top content give you a fuller understanding of campaign performance. Ultimately, influencer content should be memorable, helpful, or otherwise make a lasting impact on audiences. Find the right social influencer. This makes sure all your channels work with each other to generate even more powerful results for your business. We’ll manage everything – from sourcing the right influencers to managing relationships and negotiating fees. LGBTQ+ influencers have an extremely focused, and loyal audience. 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